TO: Committee of the Whole - Finance, Administration, and Communications
FROM: Mayor Angela Birney
DEPARTMENT DIRECTOR CONTACT(S):
Executive
Malisa Files
425-556-2166
Executive
Lisa Maher
425-556-2427
DEPARTMENT STAFF:
Executive
Jill Smith
Communications and Marketing Manager
TITLE:
title
Provide City Council with an Overview of the 2021-2022 Communications and Community Involvement Plan
OVERVIEW STATEMENT:
The City's Communications Division provides a variety of services towards our vision to, "effectively inform and meaningfully engage the community via timely and transparent communication efforts."
The principles that drive our work include to (1) communicate effectively and inclusively, (2) be timely, accurate, and concise, (3) standardize by the City brand, and (4) utilize a variety of means and platforms.
Below is a list of the services the Communications Division provides, and the tools and platforms used to deliver these services to the community.
Communication Services
* Community involvement
* Graphic design
* Web/digital design
* Videography
* Photography
* Media relations
* Marketing/promotion
* Writing/editing
* Translation/interpreters
* Emergency communications
* Stakeholder facilitation
* Training/consulting
Mayoral Communications
* Staff messaging/presentations
* Council messaging
* Community presentations
* Event remarks/speeches
* Media quotes
* Emergency messaging
* Editorials
Communication Tools & Platforms
* Website (Redmond.gov)
* Questionnaires/polls/community outreach (LetsConnectRedmond.com)
* Social Media (Facebook, Twitter, Instagram, YouTube)
* Print newsletter (Focus)
* Digital newsletters, emails (GovDelivery)
* Press releases (GovDelivery)
* Templates and best practices (Communications Toolbox)
* Presentations
* Printed collateral
* Signage
* Direct mail
* Community meetings
* Annual reports
* Video
* Digital video wall
* RCTV
* Live and recorded meetings (Council, etc.)
The City's refreshed brand, introduced in late 2020,...
Click here for full text