TO: Committee of the Whole - Parks and Environmental Sustainability
FROM: Mayor Angela Birney
DEPARTMENT DIRECTOR CONTACT(S):
|
Parks |
Loreen Hamilton |
425-556-2336 |
DEPARTMENT STAFF:
|
Parks |
Nicole McDonald |
Marketing and Events Supervisor |
|
Parks |
Zach Houvener |
Deputy Director |
TITLE:
title
Redmond Lights Event Recap 2023
OVERVIEW STATEMENT:
recommendation
Redmond Lights is a winter celebration of light and art. This year’s event featured temporary public art and light displays installed in Downtown Park from December 1 to January 3 and a kick-off celebration that included live entertainment, a luminary trail, family light promenade, and other activities.
Event Elements:
• Temporary public art throughout Downtown Park
• Light installations throughout Downtown Park
• Live entertainment on the Buoyant Pavilion, the Moving Arts Center, along the Redmond Central Connector, and at Redmond Town Center
• Family Light Promenade
• Fashion Light Show
• Luminary Trail
• Craft and recreation activities
• Community/cultural booths and performances
• Activity booths
• Food trucks
• Kids Coloring Contest
• Business Window Decorating Contest
Sponsors & Partners:
• Key partnerships: Redmond Town Center and Redmond Library
• Sponsors: Microsoft, Amazon, Redmond Town Center, BECU, Bright Horizons, Comcast, SJA Real Estate
Businesses & Community Group Involvement Opportunities:
• Window Decorating Contest
• Host activity during kick-off event
• Food Trucks and Booths
• Sponsorships
• Performances
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☐ Additional Background Information/Description of Proposal Attached
REQUESTED ACTION:
☒ Receive Information ☐ Provide Direction ☐ Approve
REQUEST RATIONALE:
• Relevant Plans/Policies:
PARCC Plan, Cost of Service Methodology
• Required:
N/A
• Council Request:
N/A
• Other Key Facts:
N/A
OUTCOMES:
The following outcomes were achieved:
• 10 temporary art installations at Downtown Park and 4 video art projections on Buoyant Pavilion
• 12 live performances during the Kick-Off Event
• 48 community booths
• 350+ participants in the Family Light Promenade
• 74 volunteers at Friday Night Celebrations
• 7 Sponsors
• 11 local business entrees into the Business Window Decorating Contest
• 20,000+ visits to www.redmond.gov/RedmondLights
• 10,000+ approximate Kick-Off Event attendees
COMMUNITY/STAKEHOLDER OUTREACH AND INVOLVEMENT:
• Timeline (previous or planned):
Outreach to local businesses and community - Aug. 2023 to Nov. 2023
Outreach for attendees - began late Oct. 2023
• Outreach Methods and Results:
In-person visits to all businesses, organizations, and apartment complexes adjacent to Downtown Park
Email outreach to all businesses, organizations, and apartment complexes adjacent to Downtown Park
Email outreach to Redmond faith and culture groups
Dedicated website
Social media campaigns
Email newsletters
Posters and banners
News release
Kickoff Video
Utility Bill Inserts
Mailed postcards to affected area organizations and apartment complexes
Ads in local publications
• Feedback Summary:
Feedback from the community survey, customer service channels, and social media reflects support for the lighting and art installations in Downtown Park, with a particular interest and support for the Family Light Promenade and the return of the Luminary Trail. There is a continued desire to see the event return to municipal campus once construction is complete.
BUDGET IMPACT:
Total Cost:
$105,690.52
Approved in current biennial budget: ☒ Yes ☐ No ☐ N/A
Budget Offer Number:
0000036 - Arts & Community Events
Budget Priority:
Vibrant & Connected
Other budget impacts or additional costs: ☐ Yes ☐ No ☒ N/A
If yes, explain:
N/A
Funding source(s):
• Arts Activity Fund (011)
LTAC Grant - $20,000
4Culture Grant - $5,000
• Events Activity Fund (013)
Staffing costs
4Culture Grant - $1,400
Sponsorships - $64,500
Event Fees - $6,020
LTAC Grant - $50,000
Budget/Funding Constraints:
N/A
☐ Additional budget details attached
COUNCIL REVIEW:
Previous Contact(s)
|
Date |
Meeting |
Requested Action |
|
N/A |
Item has not been presented to Council |
N/A |
Proposed Upcoming Contact(s)
|
Date |
Meeting |
Requested Action |
|
N/A |
None proposed at this time |
N/A |
Time Constraints:
N/A
ANTICIPATED RESULT IF NOT APPROVED:
N/A
ATTACHMENTS:
Attachment A: Redmond Lights Recap 2023