TO: Committee of the Whole - Finance, Administration, and Communications
FROM: Mayor Angela Birney
DEPARTMENT DIRECTOR CONTACT(S):
|
Executive |
Malisa Files |
425-556-2166 |
|
Executive |
Lisa Maher |
425-556-2427 |
DEPARTMENT STAFF:
|
Executive |
Jill Smith |
425-556-2448 |
TITLE:
title
Communications Plan Update
OVERVIEW STATEMENT:
recommendation
The City’s Communication Plan <https://www.redmond.gov/DocumentCenter/View/20247/Communications-Plan_Redmondgov_2021-2022> guides staff work to provide the community timely and transparent communication, as well as opportunities to provide feedback so that decision-making is informed by measurable results from community participation and input. Staff will provide Councilmembers with a brief plan update and introduce future areas of focus.
The Communications Plan outlines areas of work in four strategies. Accomplishments to be highlighted include:
Strategy 1: Share timely, transparent, and concise information with the community and organization
• 1.1: Enhanced Focus print newsletter and expanded to digital version
• 1.2: Improved the website including data dashboards, police recruitment webpages, annual plans, etc.
• 1.3: Updated the brand guidelines and tools with an emphasis on diversity, equity, and inclusion
Strategy 2: Utilize modern and efficient communication processes and tools
• 2.1: Improved accessibility, inclusion, and user experience with transition of PDFs to digital formats and a focus on content design
• 2.2: Created internal efficiencies with training, software, DIY templates, and how-to resources
• 2.3: Invested in audio/video system including Comcast transition to HD
Strategy 3: Be prepared and inclusive with updated emergency communication plans
• 3.1: Updated the City’s Emergency Communications Plan, Emergency Support Function 15 (ESF-15), and Joint information Center (JIC) Manual
• 3.2: Expanded redmond.gov/Weather webpage and translated emergency messaging
• 3.3: Completed FEMA Public Information Officer (PIO) staff training
Strategy 4: Provide opportunities for an involved community to inform city decision-making
• 4.1: Increased email and text contact databases and social media followers
• 4.2: Coordinated opportunities for Councilmembers to visit with community through Community Conversations and Derby Days
• 4.3: Recruited community input through LetsConnectRedmond.com questionnaires and annual community survey
What’s next?
• Diversify and expand community input by increasing opportunities for listening sessions and pop-up events
• Launch new online storytelling platform at redmond.gov/Stories creating connections through sharing longer-form stories about people in Redmond
• Build robust, local, diverse photography inventory
• Increase translation of print and digital messaging
• Continue to expand digital communications by increasing data dashboards and converting PDFs to web-based content
body
☒ Additional Background Information/Description of Proposal Attached
REQUESTED ACTION:
☒ Receive Information ☐ Provide Direction ☐ Approve
REQUEST RATIONALE:
• Relevant Plans/Policies:
Communications Plan
Emergency Communications Plan
• Required:
N/A
• Council Request:
2021-2022 FAC schedule
• Other Key Facts:
N/A
OUTCOMES:
Councilmembers will be informed about the City’s communications accomplishments in 2021-2022 and briefed on areas of focus moving forward.
COMMUNITY/STAKEHOLDER OUTREACH AND INVOLVEMENT:
• Timeline (previous or planned):
N/A
• Outreach Methods and Results:
N/A
• Feedback Summary:
N/A
BUDGET IMPACT:
Total Cost:
N/A
Approved in current biennial budget: ☐ Yes ☐ No ☒ N/A
Budget Offer Number:
N/A
Budget Priority:
N/A
Other budget impacts or additional costs: ☐ Yes ☐ No ☒ N/A
If yes, explain:
N/A
Funding source(s):
N/A
Budget/Funding Constraints:
N/A
☐ Additional budget details attached
COUNCIL REVIEW:
Previous Contact(s)
|
Date |
Meeting |
Requested Action |
|
4/27/2021 |
Committee of the Whole - Finance, Administration, and Communications |
N/A |
Proposed Upcoming Contact(s)
|
Date |
Meeting |
Requested Action |
|
N/A |
None proposed at this time |
Receive Information |
Time Constraints:
N/A
ANTICIPATED RESULT IF NOT APPROVED:
N/A
ATTACHMENTS:
Attachment A: City of Redmond Communications Plan