TO: Committee of the Whole - Parks and Environmental Sustainability
FROM: Mayor Angela Birney
DEPARTMENT DIRECTOR CONTACT(S):
|
Parks |
Loreen Hamilton |
425-556-2336 |
DEPARTMENT STAFF:
|
Parks |
Laurel Williams |
Events Program Coordinator |
|
Parks |
Lindsey Tusing |
Marketing and Events Supervisor |
|
Parks |
Brittany Pratt |
Recreation Business Manager |
|
Parks |
Zach Houvener |
Deputy Director |
TITLE:
title
Redmond Lights Event Recap 2024
OVERVIEW STATEMENT:
Redmond Lights is an annual winter celebration of art and light. This year’s event featured temporary public art and light displays installed at Downtown Park from December 7 to January 6 and a kick-off event that included live music, food vendors, family light promenade, and other activities.recommendation
Event Elements:
• Temporary public art
• Light installations
• Foam snow
• Live performances
• Family Light Promenade
• Kids Fashion Light Show
• Luminary Trail
• Crafts
• Activity booths
• Food trucks/tents
• Kids Coloring Contest
• Signature Redmond Lights cocktails and cookies at participating restaurants
• Pre-event programming with KCLS at the Redmond Senior & Community Center
Sponsors & Partners:
• Key partnerships: Redmond Town Center and Redmond King County Library Services
• Sponsors: Amazon, Microsoft, BMW, Leafguard, Nicole Lamphier State Farm Insurance, BECU, Plymouth Housing, Knit Studios, ZenBusiness, Puget Sound Energy, Comcast, SJA Real Estate
Businesses & Community Group Involvement Opportunities:
• Activity booths at the Kick-Off Event
• Food trucks/tents
• Sponsorships
• Performances
• Signature Redmond Lights item
body
☐ Additional Background Information/Description of Proposal Attached
REQUESTED ACTION:
☒ Receive Information ☐ Provide Direction ☐ Approve
REQUEST RATIONALE:
• Relevant Plans/Policies:
PARCC Plan, Cost of Service Methodology
• Required:
N/A
• Council Request:
N/A
• Other Key Facts:
N/A
OUTCOMES:
Redmond Lights 2024 positively impacted the City by contributing to the following PARCC Plan priorities:
• EXPAND ACCESS FOR ALL
o Layout was accessible for all ages and abilities
o Free activities prevented financial barriers
• BUILD STRONG COMMUNITIES
o Increased awareness of recreational programming
o Showcased art and performances
o ~10,000 Kick-Off Event attendees
o 60 volunteers
o 50 participating businesses and community orgs
o 20,463 visits to www.redmond.gov/RedmondLights <http://www.redmond.gov/RedmondLights>
• PROTECT THE NATURAL ENVIRONMENT
o Reduced single-use giveaways
o Waste management plan effectively prevented litter
o Foam snow evaluated by City Environmental Scientist to ensure safety
COMMUNITY/STAKEHOLDER OUTREACH AND INVOLVEMENT:
• Timeline (previous or planned):
Outreach to local businesses and community - Sept. 2024 to Nov. 2024
Outreach for attendees - began late Oct. 2024
• Outreach Methods and Results:
o In-person visits to all businesses, organizations, and apartment complexes adjacent to Downtown Park
o Email outreach to all businesses, organizations, and apartment complexes adjacent to Downtown Park
o Email outreach to Redmond faith, culture, and community groups
o Dedicated website
o Social media campaigns
o Email newsletters
o Posters and banners
o News release
o Kickoff Video
o Utility Bill Inserts
o Mailed postcards to affected area organizations and apartment complexes
Based off responses from the Redmond Lights questionnaire:
o The majority of attendees learned about the event from the website or social media.
• Feedback Summary:
Of the event attendees who complete the Redmond Lights questionnaire:
• 92% said they are likely or very likely to attend Redmond Lights again in the future
• 52% said art installations were their favorite event element
• 9% provided suggestions for areas of improvement, including returning the event to municipal campus and bringing back some of the event elements from previous years
Participating businesses and community organizations completed a separate feedback survey:
• 88% said they had a positive return on investment
• 88% would participate again
• 75% engaged with 100 or more prospects
BUDGET IMPACT:
Total Cost:
$125,757.23
Approved in current biennial budget: ☒ Yes ☐ No ☐ N/A
Budget Offer Number:
0000138 - Arts & Community Events
Budget Priority:
Vibrant & Connected
Other budget impacts or additional costs: ☐ Yes ☐ No ☒ N/A
If yes, explain:
N/A
Funding source(s):
• Arts Activity Fund (011)
LTAC Grant - $19,423
Cultural Arts Budget - $2,262
• Events Activity Fund (013)
LTAC Grant - $50,000
4Culture Grant - $1,350
Sponsorships - $76,500
• Event Fees (013)
Activity booth and food vendor fees - $7,928.60
T-Shirt sales - $94.49
Budget/Funding Constraints:
N/A
☐ Additional budget details attached
COUNCIL REVIEW:
Previous Contact(s)
|
Date |
Meeting |
Requested Action |
|
N/A |
Item has not been presented to Council |
N/A |
Proposed Upcoming Contact(s)
|
Date |
Meeting |
Requested Action |
|
N/A |
None proposed at this time |
N/A |
Time Constraints:
N/A
ANTICIPATED RESULT IF NOT APPROVED:
N/A
ATTACHMENTS:
Attachment A: Redmond Lights Recap 2024