TO: Members of the City Council
FROM: Mayor Angela Birney
DEPARTMENT DIRECTOR CONTACT(S):
Planning and Community Development
Carol Helland
425-556-2107
DEPARTMENT STAFF:
Planning and Community Development
Seraphie Allen
Planning Deputy Director
Planning and Community Development
Philly Marsh
Economic Development Manager
Planning and Community Development
Jackie Lalor
Tourism Program Administrator
TITLE:
title
Approval of a Consultant Agreement with Bullseye Creative, in the Amount of $525,000, for Support of the Experience Redmond Tourism Brand
OVERVIEW STATEMENT:
recommendation
The 3-year consultant agreement with Bullseye Creative, valued at $525,000, is intended to support City staff with specific elements of marketing, promotion, and daily task management of the Experience Redmond tourism brand. This contract is envisioned as a collaborative effort between the consultant and City staff.
body
? Additional Background Information/Description of Proposal Attached
REQUESTED ACTION:
? Receive Information ? Provide Direction ? Approve
REQUEST RATIONALE:
* Relevant Plans/Policies:
Redmond Comprehensive Plan: These investments will help advance the Economic Vitality policies set through the Redmond Comprehensive Plan.
Tourism Strategic Plan:
This contract aligns with all the outlined goals and supports a majority of the specific initiatives detailed in the Tourism Strategic Plan. Below are the key goals this contract will help achieve:
* Goal 1: Enhancing Visitor Experience
* Goal 2: Building Collaborative Partnerships
* Goal 3: Developing Support for the Tourism Industry
* Goal 4: Building Destination Awareness
Economic Development Plan:
Strategy 3G: Leverage and support tourism assets and initiatives in alignment with the Tourism Strategic Plan for continued cluster awareness and growth.
* Action 3G.1. Continue efforts to develop and offer diverse and inclusive arts, recreational, and cultural programming that draws visitors to Redmond.
* ...
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