TO: Members of the City Council
FROM: Mayor Angela Birney
DEPARTMENT DIRECTOR CONTACT(S):
Planning and Community Development
Carol Helland
425-556-2107
DEPARTMENT STAFF:
Planning and Community Development
Jackie Lalor
Tourism Program Administrator
Planning and Community Development
Philly Marsh
Economic Development Manager
Planning and Community Development
Seraphie Allen
Planning Deputy Director
TITLE:
title
Tourism Strategic Plan Adoption
OVERVIEW STATEMENT:
recommendation
In October of 2023, Council approved a consultant contract with InterVistas Consulting USA LLC, to work with staff to develop Redmond's first Tourism Strategic Plan. The plan development included broad stakeholder engagement, vision discussion and creation, and formulating goals and related initiatives for stakeholder feedback, prioritization, and industry ranking based on various criteria. This plan is intended to align collective tourism efforts among various stakeholders and serve as direction for Redmond's tourism strategy for a minimum of five years.
body
? Additional Background Information/Description of Proposal Attached
REQUESTED ACTION:
? Receive Information ? Provide Direction ? Approve
REQUEST RATIONALE:
* Relevant Plans/Policies:
The Tourism Strategic Plan will advance the Economic Vitality policies set through the Redmond Comprehensive Plan:
* EV-22 Support Redmond's growth as a tourism destination and foster tourism-related initiatives that bring investment and economic benefit.
* Required:
N/A
* Council Request:
N/A
* Other Key Facts:
N/A
OUTCOMES:
The Tourism Strategic Plan process draws on previous studies and reports, current quantitative and qualitative data, and best practices to develop an aligned and organized suite of goals and initiatives that will guide Redmond's tourism program development and implementation over the next five years.
The Lodging Tax Advisory Committee (LTAC) unanimously recommended Council's adoption of this plan at their...
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