TO: Committee of the Whole - Planning and Public Works
FROM: Mayor Angela Birney
DEPARTMENT DIRECTOR CONTACT(S):
Planning and Community Development
Carol Helland
425-556-2107
DEPARTMENT STAFF:
Planning and Community Development
Seraphie Allen
Planning Deputy Director
Planning and Community Development
Philly Marsh
Economic Development Manager
Planning and Community Development
Jackie Lalor
Economic Development and Tourism Program Administrator
TITLE:
title
Acceptance of $20,000 Port of Seattle Tourism Advertising Grant
OVERVIEW STATEMENT:
recommendation
Port funds will support geo-targeted Pay Per Click campaigns to target visitors with strong flight connections to SEA Airport. High-performing out-of-state markets will be targeted.
body
? Additional Background Information/Description of Proposal Attached
REQUESTED ACTION:
? Receive Information ? Provide Direction ? Approve
REQUEST RATIONALE:
* Relevant Plans/Policies:
EV-22 Support Redmond's growth as a tourism destination and foster tourism-related initiatives that bring investment and economic benefit.
Adopted 2024 Tourism Strategic Plan:
1.1: Promote Redmond as an intercultural destination by arts, events, and dining options.
1.6: Support Redmond's transportation programs that provide visitor infrastructure.
1.11: Encourage extending leisure stays during business trips to facilitate additional nights for travelers to experience the destination's offerings.
Adopted 2024 Economic Development Strategic Plan:
Action 3G.2. Support Redmond's Tourism Program and the Tourism Strategic Plan to align the City's tourism efforts for economic impact.
* Required:
(RCW) 67.28.1816:
* Council Request:
N/A
* Other Key Facts:
Timeline of Ads will target the tourism shoulder season of September 2026 - March 2027
OUTCOMES:
This advertising program is specifically structured to generate measurable overnight stays, increase shoulder-season occupancy, and grow visitor spending connected to SEA.
COMM...
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