TO: Members of the City Council
FROM: Mayor Angela Birney
DEPARTMENT DIRECTOR CONTACT(S):
Planning and Community Development
Carol Helland
425-556-2107
DEPARTMENT STAFF:
Planning and Community Development
Seraphie Allen
Deputy Director
Planning and Community Development
Philly Marsh
Economic Development Manager
Planning and Community Development
Jackie Lalor
Tourism Program Administrator
TITLE:
title
Approval of a 3-Year Contract with GreenRubino, for Tourism Public Relation Services, in the Amount of $225,000
OVERVIEW STATEMENT:
recommendation
In alignment with the 2025-2026 budget, the Lodging Tax Advisory Committee (LTAC) recommended, and the Council approved, an annual Tourism Public Relations budget of $60,000. Additional funding of up to $15,000 a year will be sourced from grants and other funding opportunities to make the total annual Public Relations expense $75,000.
Following a comprehensive RFP process, staff received 10 proposals from Public Relations agencies. After two rounds of scoring by a review panel, GreenRubino, an agency based in Seattle, was selected for the contract. The agency will leverage its expertise to enhance Redmond's tourism initiatives and outreach efforts. They will collaborate closely with the current tourism marketing consultant and operate under the management and direction of City staff.
body
? Additional Background Information/Description of Proposal Attached
REQUESTED ACTION:
? Receive Information ? Provide Direction ? Approve
REQUEST RATIONALE:
Relevant Plans/Policies:
* 2050 Comprehensive Plan EV-22 Support Redmond's growth as a tourism destination and foster tourism-related initiatives that bring investment and economic benefit.
Tourism Strategic Plan:
* 1.3: Track visitor segmentation and partner with media influencers that reach Redmond's diverse traveler populations.
* 1.9: Consider investment in targeted publications through advertising buys and earned media.
2024 Economic Development Strate...
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